Keratin Treatment for Curly Hair in San Francisco
At a glance
- Appointment: 2 hours or less, depending on your hair
- First wash: after 48 to 72 hours
- Results last: 3 to 4 months, depending on hair texture
- Formula: formaldehyde-free
- Studio: 2019 Balboa Street, San Francisco (Richmond District)
- Consultation: call or text (415) 290-5989 with 4 photos of your hair
What is keratin treatment for curly hair?
What does keratin treatment do to curly hair?
- Frizz: a smoother cuticle takes in less moisture from the air, so humidity and San Francisco fog have less effect on your curls.
- Definition: curls separate less into frizz and sit together more evenly.
- Shine: a flatter cuticle reflects more light.
- Time: hair dries faster and detangles more easily, which shortens wash day.
Is keratin good for curly hair?
Results by curl type
| Curl type | What you can expect |
|---|---|
| Wavy (2A to 2C) | Less frizz, a smoother surface and a softer wave |
| Curly (3A to 3C) | Less frizz, softer and more even curls, with some loosening |
Curly hair keratin treatment before and after
- Day of treatment: the hair looks smooth and straighter than its final look.
- After the first wash (48 to 72 hours): the curl returns in a softer, looser form.
- Following weeks: the natural pattern comes back gradually with each wash, in a softer, smoother form.
- Months 3 to 4: the smoothing softens gradually, and new growth at the roots comes in with your natural curl.
Your appointment and aftercare
Send 4 clear photos
Send photos of your hair (front, back, left and right). We tell you what result to expect and whether the treatment suits you.
At the studio
We cleanse your hair, apply the formaldehyde-free keratin, blow-dry and seal it with a flat iron. The appointment takes 2 hours or less, depending on length and density.
First 48 to 72 hours
Keep your hair dry and loose. Wear it down so the smooth finish sets evenly.
After that
Wash with a sulfate-free shampoo, use a heat protectant before styling, add a moisture mask once a week, and limit chlorine and salt water.
Formaldehyde-free formula for your hair
Your best time to book
What clients say on Google

breanna leets
2 weeks ago
Will is awesome! I’ve wanted straight hair that stayed straight since I was a little girl, and he’s done just that. My hair is the straightest it’s ever been, and I’m so excited about the results. I highly recommend Will! Super professional and comfortable experience.
Carrie Fortes
3 weeks ago
In a quiet neighborhood of outer Richmond district in SF ,you will find an unpretentious salon that only specializes in Brazilian keratin treatment. Not only Will is good but also have a fantastic sense of humor . Book now !
Marites Librason
3 weeks ago
Ladan Saleh
4 weeks ago
Will is a very pleasant friendly owner . He treated my hair with patience and care . My menopausal hair is not easy to work with but he did a very nice job using Keratine . I will definitely recommend him
Deanna Lepp
1 month ago
Will has been cutting my hair and doing my Brazilian treatments for years. I’m always happy with the results. He’s super accommodating with scheduling. I highly recommend a visit to Ihairbook!!
Melissa Look
1 month ago
I just had my third Organic Keratin treatment with Will this past week. My last treatment was late April, so it lasted for four months. I have extremely frizzy/curly hair and I can’t believe how smooth my hair is. Blow drying it is a snap – it takes about 5 minutes vs. 30+ trying to straighten it myself, and still having the frizz. I love the location – I get there about 30 minutes early so I don’t have to stress about parking since it’s surrounded by apartments and homes. The last two times I found parking right away and took a nice walk before my appointment. I drive up from Los Altos, and it’s totally worth the trip up to SF. I haven’t found anyone down in the South Bay who does such an amazing job as Will.
Amy Litvin
2 months ago
I’ve had a great experience with Will at iHairbook. I have very thick hair and was especially impressed by how little time the keratin treatment took. In the past, I avoided straightening treatments because they made my hair too flat, but Will’s technique leaves my hair smooth and shiny while still keeping some of its natural waves and body. I also followed his post-treatment advice, and my results lasted 4 months. Will is friendly, knowledgeable, and I would definitely recommend him if you want smoother hair without losing all of your natural texture!
Roxanna Breeden
2 months ago
Will is amazing. His skills are impeccable. I am so happy with my hair and my experience. I traveled an hour to be serviced by him and I will be doing it again. He went above and beyond by helping me fix a haircut done poorly by another salon and he was a wonderful conversationalist. He is also so fast!! He did my nanoplasty and the cut in just 2 hours. I highly recommend him.
Katy Hacker
2 months ago
Highly recommend . Amazing experience and hair looks fantastic . Treatment so much faster than same service at other places with no skimping on quality . Highly efficient !!! So kind and pleasant and knowledgeable.
Caroline Scheuing
2 months ago
I had a keratin treatment here with Will and it was excellent!! He was meticulous from start to finish and the result looks amazing-- smooth, healthy hair and no more frizz (my natural hair is wavy/curl pattern with lots of frizz and fairly thick). It's been about 2 weeks since my treatment and I love how it turned out! Highly recommend. Will's studio is also very cute and clean, and he is so pleasant to talk to while getting your hair done. I'll definitely be coming back here for my next keratin treatment!
Frequently asked questions
Will a keratin treatment straighten curly hair?
Your curl relaxes into a softer, smoother pattern. Hair looks straightest on the day of the treatment, then settles into a softer, looser curl after the first wash. The final result depends on your curl pattern, the formula and the application.
Will a keratin treatment keep my natural curls?
Yes. The treatment is temporary, and your natural curl returns as it washes out and new growth comes in. We review your photos first to choose the right formula for your hair.
How long does keratin treatment last on curly hair?
About 3 to 4 months, depending on hair texture, how often you wash and the products you use. Sulfate-free shampoo and fewer washes help it last.
Can you curl hair after keratin treatment?
Yes, from your first wash after 48 to 72 hours. Use a heat protectant and moderate heat, or diffuse and scrunch with your usual styling product to bring the wave back.
How do you plan a keratin treatment for my curls?
We check your hair history from your photos and adjust the plan, including the formula and the heat, to suit your hair.